Archive for the Interviews Category

John Cooper Interview: Part 1

Posted in Interviews on July 3, 2007 by christopherhopper

Real Amor of God

As part of the Fantasy Fiction Tour pre kick-off, I’ll be running a four part interview this week with John Copper, CEO of Real Armor of God (.com). John’s generosity is immense, as well as his heart for the Lord. He has graciously donated four beautiful swords to the four author’s, as well as hand crafted, hand painted shields with the tour logo on them. [Wayne, Bryan, Sharon and I beam gratuitously]. You’ll get a chance to see the pieces as we’ll be arriving at each stop with them. Please check out his website, and leave your comments on this post for all to read.


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CH: What propelled you to want to sell swords as an occupation? Seems like every boy’s dream!

JC: [Laugh] Yes, you would think so – and I know more about swords than I ever really intended. Actually, I never thought in a million years I would be doing this. My background is in sales and marketing for wholesale distribution of computers and supplies. I was given a sword by my father-in-law as a thank you gift. Of course, my wife did not want it in the house… so we agreed to have it framed and put a scripture verse plate under the sword (Hebrews 4:12). It looks great and has been an interesting conversation piece in our house over the years. With new friends and people we are not sure of their faith, we conclude our sword explanation by turning the conversation to Jesus and a gentle witnessing conversation.

A few years later, we were given a medieval knight figurine which had all the pieces of the armor of God. I told my wife how much I had always wanted something like is and how awesome I thought it was. Next thing I know I was telling her, “I bet there are a lot of other Christian men who would like these too.”

We started the business on $500 and two products we manufactured, a sword frame with any scripture and a medieval knight figure with a paraphrase of Eph 6:13-19. Of course, I needed to find a few swords to offer people. Since the knight figure was all about the armor of God and we were selling “real” swords, we decided to call the company Real Armor of (

The sword market is heavily saturated and very competitive. I laugh when I look back at our humble beginnings. We had about 15 different swords we offered at first and averaged about 450 hits a month on the website. God has blessed us and we now have about 700 items we sell in 155 categories with about 5 million hits a month (400,000 pages read a month for those interested in the details).

We also have a great deal of education and historical information on the site for people to learn from. Christians really like our Knighting Ceremony information and use it for Raising A Modern Day Night graduations. (Of course they also get a nice sword and or a custom painted shield for their son too.)

Our staff personally evaluates every product to ensure only the better quality items are added…and customers love it. ∆